Herding cats - Lessons in Creative management
Alexandre Mandryka is creative consultant with 19 years experience in the game industry. After starting his career in France, he worked at Ubisoft Montreal and Relic Entertainment as Director of Design and was involved with most of their main brands (Far Cry, Assassin’s Creed, Rainbow Six, Splinter Cell, Prince of Persia, Company of Heroes, Warhammer 40k …). He mentored design methodology at these studios and pioneered several project pitches either as brand reboots or new concepts. He now focuses on consulting in creative strategy at gamewhispering.com.
Follow him on twitter: http://twitter.com/DesignBeachBum
And on Youtube: http://www.youtube.com/gamewhispering
A clear creative vision is needed early to put the team on a path to success, but too often, it isn’t ready before entering production, creating confusion and delays.
Management and creativity are at odds. While one aims for planning and efficiency, the other strives on random exploration to find an elusive spark of inspiration.
This talk explores how to allow for creative exploration to find never-seen-before ideas while staying on schedule and anticipating the risk of failure. It will share lessons and tricks collected through managing creativity at Ubisoft Montreal and Relic, and through 7 years of consulting for studios internationally.