Ubisoft Blue Byte
Community driven development on Anno 1800
Starting to work in the community space with Star Wars: The Old Republic at Bioware in 2011, Bastian was part of the transition of traditional community management to the modern approach of social media marketing and development communications. Working on a variety of AAA franchises as a Community Liaison at EA up to Virtual Reality community building and creating Early Access development pipelines at Crytek, he is now responsible for the community development initiative for the upcoming strategy title Anno 1800 at Ubisoft Blue Byte.
Is it even possible to do modern community/driven development as a major publisher? With the Anno Union initiative for Anno 1800, the team at Ubisoft Blue Byte is transforming not only its communications, but also its entire game development process to allow gamers to have a say in the creation of the latest instalment of one of the longest-running PC strategy franchises. In this talk, Community Developer Bastian Thun argues why even AAA developers should take a page from the Early Access playbook of working hand in hand with their community, regardless of their chosen business model.