Mobile market data dissection. Which genres & countries drives the biggest growth?
Tasmanian born and bred, Ben moved to Berlin in 2013 to chase cold weather and hot startups. After doing time at several early stage companies, Ben found his home at Priori, a mobile market intelligence company striving to bring a little more transparency to the black-boxes of the app stores. At Priori Ben focusses on Business Development and Sales Operations, helping to get great data to more people. He gets excited about people, technology and things with two wheels, and is passionate about Underwater Hockey.
The global nature of the app economy and the app stores gives developers a distribution platform with seldom-seen reach. With this reach comes the opportunity to connect with huge audiences, but also the risk of making a lot of effort to be everywhere, without seeing the desired results. In this talk we’ll go through how to analyse your niche market, and how to calculate which markets and internationalizations make sense for your business.