How can you benefit from pre-launch momentum with pre-orders?
As a developer, you are heads down and focused on building an incredible game and player experience. Meanwhile, your players are anxiously waiting for the official release date to come for your highly-anticipated game.
By developing a pre-orders campaign, you can generate major buzz and momentum for your game while creating multiple monetization opportunities at the same time. Not only will pre-orders help you create early revenue, they can help you forecast the future business opportunity for your game.
Join the discussion to learn how you can benefit in a big way by creating pre-launch momentum with pre-order campaigns.
Bio: Berkley Egenes is the Vice President of Marketing at Xsolla specializing in creating and marketing products and solutions to help our partners earn more revenue. He is a creator of successful partnerships, collaborations and campaigns for brands and organizations aimed at elevating their awareness, perception and experience in the global marketplace. With over 20 years of marketing and product integration experience, he brings his talents to Xsolla from the esports industry where he most recently helped build the Ghost Gaming brand, sponsorship sales, media relations, social presence and online store, prior to its acquisition. As their Head of Marketing // CMO, he built numerous campaigns aimed at engaging with fans and activating brand partnerships featuring gaming pros and creators in Fortnite, PUBG, CS:GO, Gears of War, Rocket League and Apex Legends, across three continents. An agency and global brand veteran, he has led marketing organizations focused on driving engagement and results at the intersection of brands and technology having represented blue chip organizations including NEXTVR (immersive virtual reality live sports & entertainment experience – acquired by Apple), MERIDIAN (retail-focus SaaS-based augmented reality platform), Alcatel/TCL, VIZIO, Kellogg’s, AB-InBev, NASCAR. IBM, Walmart, and CVS. A graduate from Texas A&M University with a bachelor’s degree in marketing and a certificate of international business. He also earned his master of business administration degree from the University of Notre Dame.