Your marketing plan needs to be a part of your design document
Eli Hodapp is the wizard behind the curtain of TouchArcade, the #1 iOS games site on the Internet. He’s been drinking from the fire hose of mobile game releases since before the App Store even went online, and now spends his days playing as many iOS games as humanly possible while managing the similarly insane crew of TouchArcade writers. From his throne atop TouchArcade Towers, Hodapp has a unique perspective on the App Store that has come from years of watching what resonates within the TouchArcade community as well as the wider App Store marketplace as a whole. He’s played a part in covering every iOS gaming trend that has come and gone, and can’t wait to be on the front lines of whatever the next incredibly-popular thing will be.
A successful game launch involves a fantastic marketing plan, and how you plan on selling your game is arguably the most important decision you’ll make when developing your game. Just releasing a something that works isn’t enough anymore, every genre is packed with competition, and you need an angle to set yourself apart. TouchArcade Editor in Chief Eli Hodapp has been covering mobile games for nearly a decade now and has seen it all, come listen to him rant on the Do’s and Don’t of launching a video game.