Games that Change Lives: Social Impact Done Right
Elizabeth Maler is a Games User Research specialist and video game author. She worked in Montreal in Canada as a producer and a Games User Researcher on indie games before becoming head of a playtesting lab in France. Over the years, she has helped dozens of indies all along their development cycle take user feedback into account and launch successful games.
After creating the company Accidental Queens and releasing the two award-winning games “A Normal Lost Phone” and its spiritual successor “Another Lost Phone: Laura’s Story”, she left to create a new company, Abiding Bridge.
She delivers presentations worldwide about the design of social impact games and shares her knowledge about user testing while highlighting the most common mistakes indie developers make while playtesting.
She has been involved in several organizations advocating for minorities representation and women empowerment in and out of the video game industry.
Elizabeth Maler released two indie social impact games: “A Normal Lost Phone” and “Another Lost Phone: Laura’s Story”. Both games were successful critically, commercially, and as social impact tools. In this talk, she presents her innovative ways of designing, writing and playtesting social impact games, and gives advice on how to ensure their impact. She also discusses our responsibility as artists to think about the messages we propagate with our games and how to ensure the best possible representation of the people we want to talk about.