Ewa Kacperek
Hogan Lovells

Would a rose by any other name really smell as sweet? On trademarking your game and using trademarks of others.

Ewa Kacperek is a legal advisor and heads the Intellectual Property, Media and Technology practice in Hogan Lovells in Warsaw. Ewa advises clients on intellectual property, unfair competition, privacy and e-commerce matters. She is very keen on techy stuff and has a deep understanding of how the internet and new media works. Ewa tries to be on the same page as her tech-savvy clients. Unusually for a lawyer, she is not interested in the law purely for the sake of the law, but instead uses it to find practical solutions to those issues which confront her clients. Ewa has authored many articles, for both specialist periodicals and the daily press. In addition to her regular work, she often gives client seminars. Seeing the importance of an understanding of law in peoples’ day-to-day lives, Ewa co-founded a programme for teaching the basics of law to secondary school students and co-leads diversity and inclusion initiatives at Hogan Lovells Warsaw.

 

Speech description

A long time ago in a galaxy not so far away, there was a mighty software company that wanted to call its new videogame console “Xbox”; however, an iddy-biddy technology development company had already used this name. In the end both companies lived happily ever after, but it came at a price in that the giant had to pay… The lesson here is that coming up with a catchy and unique trademark for a game (or gaming gear) is not an easy task. In our talk we will walk you through the main rules and costs of protecting trademarks in the game industry, starting from picking the right ones, ensuring that they are registered in the relevant territories and classes, and that they become immortal. We will also tell you of interesting cases where famous game producers have fiercely fought for their rights to their video game trademarks.

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