Video Games Without Borders
Positioning: The Success of Your Game Depends on It
Federico Cicchi has an experience of more than 15 years in the Video Game Industry and has collaborated with some of the most important companies, including Ubisoft and Bethesda. He worked in three continents and lead the production of numerous successful games, included the Award Winning Mobile Game Fallout Shelter.
Federico is working as a strategic marketing advisor for several video game companies and he is the founder of the reference site for Brand Positioning in the Video game industry: videogamepositioning.com
He studied and applied Marketing and Brand Positioning with the best Marketing experts in the world:
– Frank Merenda, the first to introduce professional sales in Europe,
– Al Ries, marketing legend and creator of Brand Positioning,
– Dan Kennedy, the most authoritative person in the world in direct response marketing,
– Jay Abraham, unanimously considered the greatest expert and consultant in the world for strategic marketing.
Federico’s new book, “Video Game Positioning – The Battle for the Player’s Mind” will be published in the first quarter of 2020.