Gleb Platonov
Room 8 Studio

How to build synergy with Hollywood Brands or common issues you might face

Gleb Platonov leads game development at Room 8 Studio, working closely with such companies as Ubisoft, Skydance, Gameloft, Starbreeze, Housemarque, Kylotonn, Paradox Interactive, Rovio. Within 7+ years across game development industry on managerial roles, Gleb has worked on many project like Gangstar Vegas, Asphalt 7/8, Multiple Sport titles, Oxenfree, Caesar Casino and many others leveraging IP in it (art, music, licenses etc).

 

Speech description:

 

Adding IP to a game is much more than performing a reskin with familiar content. The brand’s DNA is a complex and unique phenomenon that has to be researched and applied with love and care.
Having in our portfolio projects based on such franchises as Family Guy, Independence Day, Monopoly, Kubo and the Two Strings, Power Rangers, Walking Dead Room 8 Studio is sharing the tips and tricks as well as common practices of working with third party IP holders. We’ll focus on the structure of brand DNA, the value of each component in it, the effect they have on the end user and the pros and cons of implementing them in the end product.

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