Joanna Buganik-Pałka
QLOC S.A.

Promotional sandwich - how to make even a small project tasty?

Head and muscles of communications in QLOC. eSport fan and StarCraft streams addict. Amazed by video games marketing phenomenon and community power. Involved in the video game industry since 2012 (gaming gear manufacturer, CDP.pl). Unfulfilled gospel singer. Indie squirrel. In this speech, the author wants to focus on the correlation between the promotional plan and the sales goals. Especially on tools that can be supportive for smaller studios and projects in preparation of their integrated communication strategy.

 

Speech Abstract
Promotion is about sales. We can tell people we want to create worlds, build community or other values but at the end of the day, as product owners, we expect a measurable result. Genius games sell like crazy but how can we support our productions, especially small ones, using PR and simple marketing tools? What PR can learn from the marketing and what kind of non-paid tools are useful in the marketing of smaller games?
In this speech, the author wants to focus on the correlation between the promotional plan and the sales goals. Especially on tools that can be supportive for smaller studios and projects in preparation of their integrated communication strategy.

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