Jon Hook
Boombit

Hypercasual - the game is changing, how to win!

Hypercasual games continues to grow, its estimated to be a $4-$5billion industry.

There has been a gold rush from developers seeking to make their fame and fortune in hypercasual, publishers offering huge bonuses, new no code platform outside of Unity to make building games easier than ever…yet many developers are still chasing CTR’s, facing the same challenge of constantly getting high CPI’s on their prototypes or very low retention. So how can you build your studio and team for success in hypercasual games?

This talk will help indie developers learn about

– the basics of a successful hypercasual game – adopting a data lead testing process – top tips and trends for game design – how to negotiate and secure a publishing deal – where next for hypercasual games?

Bio:

Jon is VP of Publishing at BoomBit. BoomBit are based in Gdnask and are one of the world’s largest mobile game publisher with hits including Tanks A Lot, Archery Club, Ramp Car Jumping , Slingshot Stunt Driver.

Prior to joining BoomBit Jon was CRO at Homa Games in Paris with hits including Sky Roller, Pancake Art, Tiny Cars, Epic Pranks. Prior to that Jon has worked at the likes of AdColony, WPP and previously had his own ad tech startup that was acquired by a US software company.

Jon is an active angel investor in gaming startups and also sits on the advisory board of a number of games companies.

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