Karol Drzymała is the Founder and General Manager at Orbital Knight. He is a programmer, game designer and project manager running a mobile game studio with 6 years of experience in the industry. Before starting the company he was a systems architect working on enterprise projects. While his first game was a premium title, his biggest success to date is the F2P Kickerinho game series with over 14 million downloads worldwide.
What makes a F2P game work? Spoiler alert: it’s not the ‘pay-to-win’ mechanics.
This talk will give you an end-to-end understanding of the processes that make a successful F2P game. You will be introduced to the concept of ARM (acquisition, retention, monetization) funnel. You’ll learn about the journey that a user takes – from seeing an icon on the store page to becoming a hobbyist and eventually a payer. This will help you understand how F2P really works and how it differs from the premium business model.