Karol Drzymała
Orbital Knight

Understanding F2P

Karol Drzymała is the Founder and General Manager at Orbital Knight. He is a programmer, game designer and project manager running a mobile game studio with 6 years of experience in the industry. Before starting the company he was a systems architect working on enterprise projects. While his first game was a premium title, his biggest success to date is the F2P Kickerinho game series with over 14 million downloads worldwide.

 

Speech description

 

What makes a F2P game work? Spoiler alert: it’s not the ‘pay-to-win’ mechanics.

This talk will give you an end-to-end understanding of the processes that make a successful F2P game. You will be introduced to the concept of ARM (acquisition, retention, monetization) funnel. You’ll learn about the journey that a user takes – from seeing an icon on the store page to becoming a hobbyist and eventually a payer. This will help you understand how F2P really works and how it differs from the premium business model.

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Main Partner partner logo partner logo Main and Strategic Partners partner logo partner logo Main Sponsor partner logo Gold Sponsors partner logo partner logo partner logo partner logo Silver Sponsors partner logo partner logo partner logo partner logo partner logo partner logo partner logo Bronze Sponsors partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo Additional Sponsors partner logo partner logo partner logo Media and Partners partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo