How to enter to JP mobile game market
Kentaro is marketing professional with 5+ years experience in mobile app/games industry. He has been working in Polish F2F game company for 3 years and used to work for media buying for US, western market and APAC. He is currently responsible P&L in Japan in Polish F2F game company.
The session includes general market information of Japanese mobile game market, such as market size, key metrics (CPI, RR, ARPU, etc.) and characteristics of the audience. During presentation practical marketing knowledge, performance comparisons between Japan and Western markets by marketing channels will be showed.