Kirill Perevozchikov
White Label

Do-It-Yourself PR (With a $0 Budget)

Speaker’s bio:

 

Kirill is Director at White Label, industry-leading gaming PR & consulting agency. Launched Divinity: Original Sin 2, Pathfinder: Kingmaker, Bard’s Tale IV and many other games. Worked with Deep Silver, Larian Studios, InXile, Bandai Namco, Microsoft, Sony, ASUS, NVidia, Focus Home Interactive

 

Speech description:

 

Can you do your own PR without hiring an expensive PR Agency? Yes, you can! We will talk about how to reach out to press directly, how to prepare a pitch, how to plan a PR campaign, which assets to have at hand, and other tips on doing your own PR. The talk will also touch the costs and preparations that are usually involved when doing a full-scale International PR campaign and the best ways to save budget while still making an impact.
The talk will contain examples from PR campaigns of Divinity: Original Sin 2 and Pathfinder Kingmaker.

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