Do-It-Yourself PR (With a $0 Budget)
Kirill is Director at White Label, industry-leading gaming PR & consulting agency. Launched Divinity: Original Sin 2, Pathfinder: Kingmaker, Bard’s Tale IV and many other games. Worked with Deep Silver, Larian Studios, InXile, Bandai Namco, Microsoft, Sony, ASUS, NVidia, Focus Home Interactive
Can you do your own PR without hiring an expensive PR Agency? Yes, you can! We will talk about how to reach out to press directly, how to prepare a pitch, how to plan a PR campaign, which assets to have at hand, and other tips on doing your own PR. The talk will also touch the costs and preparations that are usually involved when doing a full-scale International PR campaign and the best ways to save budget while still making an impact.
The talk will contain examples from PR campaigns of Divinity: Original Sin 2 and Pathfinder Kingmaker.