How to get YouTubers to play your game - the dos and don'ts of digital influencer marketing
Krzysztof Gonciarz is a Tokyo-based video production professional, founder, and owner of Tofu Media production house. As one of the most recognized Polish YouTubers he delivered a book “Webshows – the secret to internet videos”, considered to be the bible of aspiring, ambitious YouTube creators. He was the vanguard influencing many professionals finding their way around the new medium of web video content. Large global brands such as Intel, Pepsi, Huawei, and HBO entrust him with creative direction of their influencer campaigns.
Digital influencers are the new generation of media. They can be a great marketing channel for your game if you play your cards right and avoid common pitfalls. This talk will explain, using real examples, how to reach out, build connections and maintain fruitful relationships between gaming brands and YouTube stars.