How to create a cult: growing communities around your game
Łukasz is a Marketing Communication Specialist. He has been working in one of the best Digital Marketing agencies in Poland, where he was a part of award-winning marketing campaigns for brands such as Orange, Samsung, and PlayStation. In 2017 he joined Cherrypick Games where he is responsible for social media communication. He helped to build a player community around one of the most successful Cherry Pick Games title – My Hospital.
By its definition, the term cult refers to a social group defined by its religious, spiritual, or philosophical beliefs, or its common interest in a particular personality, object or goal. Behind that, there are always emotions. Emotions that triggers people and links them to a cult. This mechanism works very well in building communities around your game. First You have to make them want it to love it. After that, you have to fuel those emotions. This fuel is your communication with the community. But first, let’s talk about the plan!