How to target a niche audience: short and long term strategies
Marco started in games marketing in 1998. After experiences in Eidos and Electronic Arts, he soon discovered his hidden love for niches. He joined Slitherine in 2007 and contributed to grow it from a strategy games developer into a successful publishing powerhouse. After twenty years into games, an open mind and a vision that knowledge and information are the key to grow sustainable businesses, Marco is still eager to grow its audience, learn from an ever-changing landscape and share his experience with as many stakeholders as possible.
In a market that’s flooded with new releases every single week, being noticed is the hardest of challenges.
Marco Minoli, Marketing Director for Slitherine LTD, explains strategies to approaches to face a totally modern issue. From pre-production to post-release and further on, making an impact is certainly not a secret recipe, but it requires the right ingredients.