Marie Loridan O'Meara
Google

How to optimize app business based on data?

Marie Loridan leads mobile App Promotion acceleration in Germany, Austria, Switzerland, Central Eastern Europe and Greece. She works with Mobile App developers and marketers on strategies to increase installs and user engagement. She has been in Google for over 10 years and previously worked with online publishers on content monetisation.

 

Speech Abstract:

 

Moving from installs to LTV: how to best gather data insights to set up successful strategies and grow your app business. Approaches and tools to optimize app development and marketing activities.

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Main and Strategic Partners partner logo partner logo partner logo partner logo Gold Sponsors partner logo partner logo partner logo Silver Sponsors partner logo partner logo partner logo partner logo partner logo partner logo Bronze Sponsors partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo Additional Sponsors partner logo partner logo partner logo partner logo partner logo Media and Partners partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo Host City partner logo