How to optimize app business based on data?
Marie Loridan leads mobile App Promotion acceleration in Germany, Austria, Switzerland, Central Eastern Europe and Greece. She works with Mobile App developers and marketers on strategies to increase installs and user engagement. She has been in Google for over 10 years and previously worked with online publishers on content monetisation.
Moving from installs to LTV: how to best gather data insights to set up successful strategies and grow your app business. Approaches and tools to optimize app development and marketing activities.