Quo Vadis Mobile? Where is the growth in Mobile F2P?
Mariusz Gasiewski has been with Google since 2007. He is leading mobile gaming initiatives at Google for Startups Campus in Warsaw, supporting growth of mobile gaming ecosystem in Poland and in CEE region. During most of his career was helping some of Google’s biggest clients in Central and Eastern Europe in preparation and implementation of mobile measurement strategies. He is a frequent speaker at gaming and mobile conferences and a founder of GameCamp, one of the biggest mobile gaming communities in Europe.
How mobile F2P is developing? Where are Growth pillars and declines (at genre, country level). Where you should put focus to expect your company growing.