Quo vadis mobile gaming? Where is the growth in mobile F2P?
Mariusz Gąsiewski has been with Google since 2007. He is now responsible for growth of mobile gaming ecosystem in Poland. During most of his career was helping some of Google’s biggest clients in Central and Eastern Europe in preparation and implementation of mobile measurement strategies. He is a frequent speaker at gaming and mobile conferences (Casual Connect Serbia, Casual Connect Asia, DevGAMM) and a founder of GameCamp, one of the biggest mobile gaming communities in CEE.
Which mobile gaming categories will be growth coming from? Where monetisation is growing, where monetisation is going down? Insights taken from different sources of data (Priori data, AppAnnie, Apptopia, Play).