Matej Lancaric
BoomBit

Why Your Game’s Soft Launch Isn’t Working

Speaker’s bio:

 

Let me just briefly introduce myself, I’ve been in the games industry for five years. I am a true mobile marketing enthusiast and I work as a head of mobile marketing at games developer and publisher BoomBit where I am responsible for soft launch and global launch UA planning and strategy. I develop multi-channel acquisition strategies and marketing campaigns that are designed to drive the overall growth. Together with my team I currently manage millions in profitable UA spend monthly in BoomBit mobile games across free and paid channels.Last, but not least. I’ve been running my own marketing consultancy for almost four years helping several talented developers across the globe with multi-channel user acquisition strategies, soft launch and global launch planning and general marketing/business advisory.

 

Speech description:

 

How best to soft-launch your mobile game! We will cover the most important elements of a successful gaming soft launch, including the core setup, best and worst practices, and practical tips to wrap it all up. Presentation is based on real examples.

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