Case study: The art of global launching
Let me just briefly introduce myself, I am mobile marketing enthusiast & I work as a Head of Mobile Marketing at game dev company Pixel Federation, where I am responsible for planning of soft and global marketing launches for our games. My day to day job is also launching, scaling and daily management of mobile user acquisition campaigns across free and paid channels: Facebook, Google Adwords & Ad Networks. I have been in the industry for 5 years.
Comparison of our global launch of our most successful game Diggy’s Adventure and Seaport global launch. What mistakes we did and how we learnt from them? What was the initial plan and how it changed during Soft Launch? And many more questions we faced that will be answered during the talk. You can expect real numbers to be shown!