How to improve your ad monetization strategy?
Michał Michalczenia has over 7 years of managerial experience at game companies such as Vivid Games and Alawar Entertainment. He`s involved in a range of business processes aimed at leveraging games potential: from licensing top IPs (Rocky franchise, Manny Pacquiao), to managing ad monetization and user acquisition.
Ads have been an integral part of the mobile F2P ecosystem for quite some time now. While some users tend to dislike ads, balanced ad monetization can actually increase their engagement. This session covers the most common topics related to ads, starting with the current state of the business, through measuring and testing, and finishing with examples of interesting ad integrations.