Ways to enter China as a western developer
Mickael Bougis is a videogame executive who closed $200m+ publishing investments over the last 10 years and built award-winning franchises like Rock Band, Warface, Royal Revolt and Nonstop Knight. Mickael started in the industry in Boston (USA) by helping Harmonix scale the Rock Band franchise to #1 videogame franchise in 2008 with $1b+ revenue. He then joined Electronic Arts publishing team in London (UK), where he developed investments in blockbuster console games, PC MMORPGs and tested alternative business models. In 2013, he joined Microsoft to build Microsoft Studios European Publishing, where he pioneered investments in free-to-play business model, cross-device gameplay and multimedia gameplay like Quantum Break. Since 2015, Mickael is Vice-President Marketing at German-based mobile free-to-play publisher Flaregames, where he drives all marketing activities with his team of 27 and is part of the leadership team that doubles revenue year-on-year. Mickael also teaches at Universite Leonard de Vinci in Paris (France) and advises various tech startups.
China is the biggest mobile games market in the world and every western developer and publisher need a strategy to enter this market. Georg will describe the potential ways to enter China and the experiences flaregames has so far in the market.