11 bit studios
The art of failing
Patryk is a marketing director at 11 bit studios, focusing on game marketing and digital communication. A devoted gamer for the last twenty five years and a brand/marketing specialist for the last twelve years. He believes that games are a new language and as such should be used to tell stories that matter. As a part of the 11 bit studios team, he has been responsible for strategy/creative for campaigns for This War of Mine, Beat Cop, and Frostpunk among other titles. Doodling and longboarding enthusiast after hours.
We exist on extremly competetive market and even though we do all we can to succeed, the truth is most of the games that appear on the market fail or do ‘so-so’. Let’s discuss few things that can potentially increase one’s chances of survival. Marketing & business-wise