Randy Barenscott
AppicPlay

5 Great Ways to Improve your China Strategy

Speaker’s bio

 

Randy is a seasoned business professional and finance guy who has been working senior roles at China mobile game publishing companies for the last 3 years. He has also held leading roles at two North American ad tech companies, one in the performance space and another that sold to, and now powers, Samsung Ads. Within his China specific experience, he has also led acquisition of game studios and ad tech companies in both North America and Europe.

 

Speech description

 

For game developers all over the world, China has become both impossible to ignore and a challenge to reach. Even the most seasoned companies from the West are still trying to solve the best way to work this market. Over the last three years, Randy has spoken with many hundreds of developers from every corner of the world about China. Here, he will share some practical ways you can map out your own strategy for success in China, with lots of time saving dos/don’ts and resources to help.

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