Secrets of Chinese market
Simon Zhu, Founder of CiGA (China Indie Game Alliance), Chair of IGDA Beijing, 10+ years in gaming industry, spent 7 years as the organizer of ChinaJoy, overseeing all exhibition, conferences，events and overseas business. He was once the Asia Business head of Steel Media, then started his own business, he has very good knowledge and analysis ability in gaming industry, very well connected.
From 2015-2017, Chinese users on steam has been increased from 5.5 millions to 18.5 millions, and owned games per user has been increased from 6 to around 12. Top developers find that the Chinese market could not be ignored anymore. This speech comes from Simon Zhu who is the founder and leader of CiGA(China indie Game Alliance) reveals the secrets of the Chinese market and an overview of the current Chinese gaming market. With his great experience of 10 years working on gaming industry, he will share the deference, opportunities, risks, tips and examples on how to find the path to get into Chinese market.