Stephen Lee
6waves

Publisher's Confidential: Winning Strategies for Mobile Game Developers

Stephen Lee is Executive Director and Head of Publishing at 6waves, a pioneer of free-to-play games publishing. Headquartered in Hong Kong, 6waves has recently expanded its operations from Asia and is now helping mobile game developers reach top chart positions globally. In his role, Stephen leads all business development-related matters, including publishing deals, developer outreach, strategic partnerships and new initiatives. Prior to joining 6waves, Stephen gained over 10 years of experience in strategy and consulting roles with leading technology and infrastructure companies in both the US and across Asia.

Speech abstract:

Revenue from mobile games continues to grow globally, yet it seems more difficult than ever for developers to succeed in this competitive industry. What key opportunities are being missed, how can mobile developers tip the scales in their favor to give themselves the best chance to succeed? Drawing upon case studies and firsthand experience from both Asia and the rest of the globe, this talk will share proven strategies and advice from 6waves, one of the world’s leading mobile publishers. Topics discussed will include important facts about mobile gaming markets and platforms in Asia, strategies for running effective events and live operations, localization, as well as the best approach when considering a publishing partner. This speech is targeted towards any mobile game developers looking to gain an edge for their next launch. In particular, examples will be shared from Asia, and the important differences and strategies compared with the West.

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