How to level up players acquisition through FB
Currently, I’m working as a EMEA gaming sales lead at Smartly.io where we build state of the art SaaS for large online advertisers. Smartly makes online advertising easy, effective and enjoyable. We work with some of the world’s largest brands (Uber, eBay) and triple-A mobile, PC, and console developers, helping them scale their User Acquisition (UA) with advertising automation and creative production.
The most successful gaming companies acquire bulk of their players through facebook advertising. Learn best practices that we’ve gathered by working with the most advanced global gaming companies like Ubisoft, GSN Games, Wave6. This talk will walk you through the Facebook jungles of mobile advertising focusing on the essentials such as right types of audiences, great creatives and use of your test data.