Marketing is a bitch: the tools you’ll need for every type of game you prepare
Will has been working in the games industry since 2010 and has taken part in publicity campaigns for a wide variety of AAA publishers, dev studios and indie devs. He crossed into business development while working in China for a tech and games powerhouse, and has since consulted studios from a variety of emerging and established markets on western marketing and business models. He currently combines these interests in his role at London agency Premier and is dedicated to bringing clients best-in-class service.
Marketing is a bitch! There’s a whole lot to think about – ASO, SEO, UA, PR, influencers, the list goes on and on. When you’re just trying to make an awesome game and can’t afford to spend thousands on a marketing agency, what can you do? This talk will give you some guidance on getting the basics nailed down. It will cover all the necessities you need to think about to give your game the exposure it deserves in the world’s most crowded market and what will give you the edge against your competitors…