Wojciech Gattner
Ten Square Games

Game as a Service (GaaS) business model on the example of Fishing Clash

Speech description:

 

Wojciech Gattner has been the chief of economy and monetization at Ten Square Games for the last 3 years. He is designing game models, features and monetization solutions based on data and ML systems. Previously he worked as a financial futures trader and later on as a data scientist and analyst at BI department of Ten Square Games.

 

Speech description:

 

How to create a sustainable F2P game using the concept of Game as a Service model. I will show why the launch of the game is just the beginning of the journey. During the presentation I will explain how data oriented designing process helped Fishing Clash grow to top 100 grossing games on mobile. There will be also a sneak-peak of technology behind it, using cases of machine learning and continuous experiments that take place.

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