Avoiding Common Mistakes in building a Gaming Brand
Alex Brodsky has a wealth of experience in the gaming industry, having spent around a decade leading creative marketing teams behind some of the most successful franchises in the gaming world, including World of Tanks. As the Head of In-house Agency at Wargaming, Alex was responsible for backing up all of Wargaming’s products and their marketing needs. He’s now the CEO of Playsense, a gaming creative agency that provides cutting-edge marketing solutions for gaming studios and publishers.
In this speech, I will explore common mistakes that are often made when building a gaming brand and discuss strategies for avoiding them. Topics to be covered include failing to clearly define the target audience, neglecting the importance of a strong brand identity and recognisable visual style.