Your successful Game launch with Google AC
This lecture covers the key success factors of launching UA campaigns for mobile gaming apps with Google. Growth Managers from Google Dasha and Jan-Philipp cover, among others, measurement and creative best practices for the launch phase.
Dasha started at Google working with Russian middle and small companies in the area of general digital marketing strategy. Later, in 2020 she changed the specialization for UA in Gaming for clients from Russia and Southern Europe. Dasha’s education background includes renowned business schools in Russia and Europe, where she was focusing on business administration and marketing disciplines: GSOM (Russia), IE Business School (Spain), ESADE (Spain), EMLyon (Spain). Currently, she actively participates as a speaker in international industry events like DevGamm, WhiteNights, etc.