Fawzi Mesmar
EA DICE

Effective Prototyping

Fawzi Mesmar is a passionate Creative Director, Game designer, Manager, author, public speaker and retired e-sports player that has been in the gaming industry for over 17 years in a career that spanned The Middle East, New Zealand, Japan and Europe working for companies such as DICE (EA), King (Activision Blizzard), Gameloft and Atlus Ltd to name a few. As a game designer / Director he has worked on over 20 titles that have been enjoyed by millions of players worldwide including entries in Battlefield, Persona and Candy Crush franchises.

 

Speech description

This talk presents what prototyping is, why use prototyping as part of development cycles, how to identify what to prototype and what methods you should use for prototyping.

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Main Partner partner logo Strategic Partners partner logo partner logo partner logo Sponsor Gold partner logo partner logo Sponsor Silver partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo Media and Partners partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo