How to work with influencers safely after UOKiK’s (Office for Competition and Consumer Protection) investigation?
We’ll be discussing the recent large-scale investigation launched by the President of UOKiK. The scope of this investigation extends to influencers’ marketing – the regulatory body is interested not only in detecting forbidden advertisement techniques (i.e. crypto advertising), but also wants to create soft-law for influencers to obey in the future. I’ll show you how it may involve your business, how to react when asked by UOKiK to provide documents, and how to future-proof your business.
I’m an attorney and I have a PhD degree in copyright law. I counseled IT freelance subcontractors (programmers, graphics designers) who worked with bigger companies on B2B basis.
My PHD thesis is about derivative works based on video games (streams, let’s plays, mods, cosplay) and copyright law. I place my interests not only in copyright law but also gambling law, unfair competition law. I’m a co-author of one of the first book in Poland about e-sports and law (E-sport. Aspekty prawne), C.H. Beck