I want them to play my game! – The best influencer marketing practices and the most common mistakes you can make

Speaker’s bio

Since 2015 associated with Polish academic “Radio 1.7” as a journalist, writing about games and pop culture. Kamil has been working with content creators since 2016. Currently, Influencer Manager at Curve Games, where he’s responsible for forging long-lasting relationships with content creators to promote the whole company portfolio. Passionate about news and solutions in the world of internet celebrities, he follows the rule “Listen, analyse, solve”.

Speech description

What can be difficult about influencer marketing? You write to an influencer, he is sure to play your game and this way hundreds of thousands of people will discover and buy your game. If only! It’s time to talk about the ecosystem’s aspects you don’t consider when planning your campaign. We’ll deep dive into factors such as culture, jargon and memes, but also metrics, reporting and more. From the foundations down to the details, all to level up your influencer marketing strategy.