7 Deadly Sins of Trailer Making: how to avoid some of the most costly mistakes in videogames marketing

Speaker’s bio

Ksenia Koster, storepage analyst, ex-CMO with 16+ years in film and videogames. During corporate career, Ksenia spent more than $50mln in marketing budgets, and worked on franchises ranging from Warface to Pathfinder: Kingmaker; and published dozens of games on PC, console, and mobile. Currently hyperfocused on VR.

Speech description

Trailers have the power to make or break game sales. This is a talk on how to avoid the biggest mistakes when making a trailer for your game – delivered by a User acquisition expert. We will take a look at examples from PC, Console, and VR space, mostly indies; mobile game publishers may find good ideas too.