Lana Cubric | Digital Dragons

Lana Cubric

Two Desperados

1. Co-op Mission of Product and Marketing Teams in Pursuit of a Win and 2. User Acquisition Team Level Up

1. Co-op Mission of Product and Marketing Teams in Pursuit of a Win

To start, you need to have an idea if you want to build a successful game. However, in order for it to grow worldwide, marketing and product teams need to work hand in hand to deliver results in our competitive landscape. Lana will explain how Two Desperados changed their way of working in pursuit of growing their marble shooter hits to new heights! Join us for a session in which she will show the behind the scenes processes that resulted in 800% increase in payers.

2. User Acquisition Team Level Up

The gaming industry is thriving more than ever! Endless opportunities and over 20,000 games being released every week, the industry is growing to be more and more competitive. This resulted in the search for your dream team to be even more challenging. But how can you grow your team with the limited number of experts in user acquisition? Lana Cubric, Head of Marketing will showcase how she built UA team competences in the fast paced gaming ecosystem of Serbia.

BIO:

Lana started her digital marketing career 8 years ago and has been a part of the gaming industry for 5 years. Her love for gaming since a young age has only naturally grown to drive her towards being part of the industry.

At Two Desperados, she had the chance to build User acquisition ground up. This has given her a chance to see their titles grow from an idea to a game loved by millions globally.