How Can Developers Leverage In-Game Advertising to Power Up for The Future of Gaming
Lev Kommisarchik, Director of Mobile Games at Anzu, the world’s most advanced in-game advertising platform backed by WPP and Sony Innovation Fund, is a gaming veteran with a strong passion for advertising. Prior to Anzu, Lev was Director of Partnerships, Publishers and DSP at Fyber, the global monetization platform for mobile publishers with €210 million in revenue in 2020 that was recently acquired by Digital Turbine. Lev began his AdTech career as a publisher account manager at Inneractive, a leading independent mobile ad exchange that was acquired by Fyber in 2016. An industrial engineer by profession, Lev has vast experience in mobile gaming and app monetization strategy.