What game developers can learn from neuroscientists? Designing games and marketing creatives based on knowledge about brain functioning.

What game developers can learn from neuroscientists? Well… a lot. In my speech I’ll  present some of recent neuroscience findings that can be used in game development and design of marketing creatives. From my speech you will learn how human memory and attention works, what is the “forgetting pattern”, how cognitive functions can benefit from playing games and which creatives will convince people to purchase and play your game

Bio:

Martyna Neumann – Baranowska: Senior Marketing Manager, Msc in Cognitive Science.
Over 30 published mobile games in portfolio, mentor in marketing field during Digital Dragons Incubator