Matt Binkowski
GameJitsu

What all studio heads should be doing, but most of them don't.

This is war. Like any other creative marketplace, video games business follows the brutal Pareto principle, where a small group of participants takes most of the market share. So if you’re going to invade occupied Europe, you better have a good plan on how to do it.

In this this talk I’ll show you how to define business objectives for your game, and explain why you and your team desperately need them to make good product decisions.

 

Speaker’s bio

Lead game designer of Dying Light.
Head of Publishing at Artifex Mundi – Hot Shot Burn got the best indie multiplayer award at Gamescom 2019.
Recently video game strategic consultant.

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