How to profit from (what appears to be) a flop - Shing! story.

Speaker’s bio

Michal Azarewicz – Experienced PR and Marketing Guy with almost 10 years of experience.
Worked with CGI powerhouse Platige Image, where he got in touch with Ubisoft (For Honor, Watchdogs_2), and SQUARE ENIX (Final Fantasy XV Kingsglaive) among many others.
Since 2017 working with indie developers like Tate Multimedia (Urban Trial Playground, Steel Rats), and Mass Creation/We Dig Games (Shing!, Hamster Playground), helping them promote their games and introduce them to players worldwide.

Speech description

Shing! was the very first title developed and released by Mass Creation on all major consoles and PC. During my presentation I’d like to introduce you to the two-year process of arduous labour that even in spite of a very poor start eventually allowed us to get back on track.
I will mainly focus on the steps and decisions that permitted us to accomplish our goals and achieve steady revenue stream.
A must-see for all fans of the “long shelf-life”/”long sales period”.