Try Evidence
How do players think about indie games and use Steam to purchase one?
Speaker’s bio
Doctor of psychology, certified marketer and senior researcher in qualitative & quantitative methodologies. Co-founder of Try Evidence. Former professor at the Institute of Psychology – University of Wroclaw, where he has been head of Consumer Psychology Track, and former head of marketing at Techland. Currently obsessed by gathering gaming market intelligence: classic and bio-feedback from gamers, customer insights research, and strategic marketing analytics for gaming industry.
Speech description
In our gaming lab, we researched how gamers feel about indie games and how they use Steam to find the ones they really want to buy. By combining eye-tracking, visual attention data and individual In-depth interviews with our respondents, we have obtained an interesting picture of the declarations and actual behavior of players.
