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Michal Prokop Grno
Pixel Federation

Growth That Lasts For Years

Michal’s career in the gaming industry started 8 years ago when he joined Pixel Federation as a Game Data Analyst. After the company’s shift to mobile, he moved to marketing department to lead the marketing analytics and reporting team. Currently he’s co-leading the marketing department as the craft owner – responsible for the marketing strategy, user acquisition and analytics.

 

Growth That Lasts For Years

Sustaining the growth of mobile games that players have been playing for many years. With the ever-changing landscape, it’s getting harder and harder to attract new players profitably for games that have been around for a long time, such as Diggy’s Adventure, which will celebrate its 10th birthday this year. How do you keep it growing for so many years? What has changed in the last 2 years with the introduction of new privacy policies and how have we adapted to the new conditions?

 

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Main Partner partner logo partner logo Host City partner logo Main Sponsor partner logo Main Sponsor partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo Silver Sponsors partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo Indie Showcase Sponsor partner logo Technology Partner partner logo Bronze Sponsors partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo Media and Partners partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo partner logo