Why do we even have a marketing department? Be honest... you’re not a big fan, right?
Paweł Skaba is a marketing professional with more than 10 years of experience. During the early years of his career, he was managing commercial brands like Starbucks in Poland as well as KFC, Pizza Hut & Burger King (Digital / CEE). In 2015 he joined Techland and worked as the International Brand Manager for the Dying Light franchise: Dying Light, Dying Light: The Following, Dying Light: Bad Blood and Dying Light 2. At the same time was responsible for various Techland Publishing IP’s including Torment: Tides of Numenera, Pure Farming, and God’s Trigger. Currently, he is the International Brand Manager at Qubic Games working on the entire publisher portfolio.
I have experience in small to medium public events, interviews & panel meetings with journalists and obviously – game presentations to both media & fans.
Success has many fathers, while failure is an orphan. But why the heck is it always the fault of marketing/dev* (delete as appropriate). This talk will focus on presenting different POVs on working on the same product but through teams with different agendas. Its main goal is to address differences between marketing & dev teams and their approaches to each other. In other words, how to make their cooperation understandable, smooth and not have them kill each other. All of that sprinkled with good practices & real-life examples.