Creative production challenges during horizontal scaling.
During my nearly 4 years in mobile gaming industry I have managed to retain a strong focus on ROAS positive results, marketing campaign effectiveness and creative aid. Currently managing user acquisition realted activities at Artifex Mundi for over a year.
A presentation focused on creative management during a successful mobile game horizontal scaling. Challenges, pitfalls, interesting conclusions drawn from working with over 2k+ creatives at each stage of their lifespan. Including, but not limited to planning, production and their practical implementation in marketing campaigns across a variety of media buying platforms.