Future-proofing Growth Marketing structure and operations

Speaker’s bio

Saikala drives Growth Marketing efforts at DREST. Previously she led the User Acquisition & Growth strategies and execution for some of the biggest names in the mobile gaming space, including Product Madness, Ubisoft Mobile, Space Ape Games to name a few. She’s built vibrant teams, engineered innovative processes and found creative ways to support business growth across a complete marketing mix.
On top of her day job, Saikala actively contributes to the UA Society, a not-for-profit organisation.

Speech description

Privacy changes, Machine Learning and Artificial Intelligence tech are changing the way we work. Thinking forward, what do we do to stay current and be able to face challenges in keeping our teams engaged?
In this presentation, I will unpack our approach with its benefits and risks.