So you're making a game... now what?
Shawn Petraschuk is a Senior PR Specialist with Evolve PR. An 8-year industry veteran spanning both video game journalism and marketing, Shawn uses his unique experience to help developers and publishers represent their games in the best way possible.
The gaming landscape in 2020 is more crowded than ever. Trying to get your game noticed above all the rest is a daunting task, but by grasping some of the basic principles of PR and marketing you can put yourself in a position where you’re a step ahead of your competition.
There is no surefire formula for success in this business. Poorly executing or even forgetting about some of the common sense steps can put developers and their games in a precarious position – one they may never recover from.
An 8 year industry veteran who’s worked in both the journalism world as well as in PR and marketing, Shawn has used his unique experience to help many developers successfully market and release their games. In this talk, Shawn will cover some of the pillars of video game PR that you need to consider from day one of your development.