How to increase wishlists & game sales from China? Growth marketing tactics & case study.

Speaker’s bio

Wojciech Jaworski 严立行 – founder of Huqiao 琥桥, digital marketing agency for gamedev specialising in Chinese market. Spent 2 years in Shanghai, speaks Chinese. Used to work as freelance translator for ESL Poland on several Intel Extreme Masters events, as well as for CDP Red on Gwent Tournaments.

Currently has a team of Chinese native speakers as well as Chinese-speaking marketing specialists based in Warsaw.

Used to be a hardcore WoW player on Burning Legion, focused mostly on PvE during TBC.

Speech description

Author draws from experience of providing marketing services for 10 game development studios, majority of which are PC developers.

Presentation is divided into 3 parts:
– Chinese social media & distribution platforms introduction
– logic behind selected tactics
– case study: games we worked on, actions taken & most effective practices